Author(s): Víctor Sampedro Blanco

Publisher: Akal

Publication Date: 2023

Binding: Paperback

Pages: 303

Language: es

This book contains two others: a condensed course on digital communication (and citizenship) and a manual of strategies for intervening in the public sphere. We map the communicative ecosystem: identifying its power maps according to who controls and manages the channels and information flows. The digital age blurs—but does not erase—the boundary between senders and users. And the capacity of citizens to generate and viralize (dis)information has not resulted in more knowledge but in pseudocracy: the government of lies. In deliberative democracy, which gives voice to civil society, this acts as a counterpower pole: demanding transparency from public opinion representatives and accountability from centers of power. To this end, we specify practices and strategies for generating and processing information. We frame them within the classic models that confer power to elites or to the "People" and advocate for institutional regulation. We discuss the power that consists of imposing a public narrative, with specific agendas and frameworks. Therefore, this content concerns not only future Communication graduates. It also constitutes study material in (post)graduate programs in Sociology, Political Science, Anthropology, Social Work-Education, or Teaching. Like communication, these pages cross different disciplines and transcend academic boundaries. Hopefully, they will once again break through campus walls and deserve the praise that previous versions of this book earned as an "instruction manual" for generating the narrative that public opinion adopts as its own. This is the highest expression of communicative power. And, in democracy, it determines who (does not) represents us and manages—or destroys—the common good. [Publisher’s summary].